Miele Experience Centre
G/F & 1/F, Lee Garden Six
111 Leighton Road,
Causeway Bay, Hong Kong
Tel: +852 2890 1018
Make an appointment with Miele’s professional home care advisors
Some brands succeed by staying the same; Miele, the famed home appliance maker from Germany, has thrived for more than a century by always moving forward – into new technologies, new ideas, new lifestyles.
In Hong Kong, nowhere is that spirit more apparent than in the Miele Experience Centre. Opening its doors in Causeway Bay in 2017 – Miele’s 20th anniversary in Hong Kong – the brand’s newly renovated and expanded flagship store is much more than the typical product-centric showroom. Taking a fresh, customer-centric approach, designers evolved the two-level, 350 square-metre space as a venue that would relate Miele directly to visitors’ lives and needs.
What emerged from their efforts is an exceptionally well-considered work contemporary design, with a flowing, open succession of flawlessly crafted home-like settings. Each is fully functional, and each presents a selection of Miele appliances in a realistic, instantly relatable context.
The journey begins at ground level, where visitors circulate through a succession of distinct zones for freestanding homecare products (including laundry and floor care) as well as an attractively aromatic ‘coffee culture’ area. On the floor above, Miele presents its latest in food preparation technologies via four Design Kitchens, a Cooking Parade, and Steaming and Cooling areas. All feature examples of Miele’s famed integrated appliances as a demonstration of its ‘Active Kitchen’ concept.
As befitting the ‘experience’ part of its name, Miele Experience Centre puts its functional settings and outstanding appliances to good use by hosting weekly cooking demonstrations. Headed by in-house chef Chan Wing Kuen – former head chef at the highly regarded FINDS restaurant – the sessions give visitors an up-close-and-personal chance to learn a variety of cooking techniques and taste the delicious outcomes. The Miele Experience Centre is also the venue for regular baking and sous vide classes and workshops. Private cooking demonstrations are also available by appointment.
Miele has long been famed for the state-of-the-art technology and flawless quality of its appliances. Now, with the new Miele Experience Centre, it has created their ideal showcase: a space where customers’ lives and brand values meet – very harmoniously.
Learn more about Miele’s experience workshops and product demos: