KEF Music Gallery
12/F, 1 Duddell Street
Central, Hong Kong
Tel: +852 2877 1778
Visitors to this showroom tend to linger for a while – and it’s easy to see and feel why.
Though located at the very heart of buzzing Central district, the atmosphere inside is hushed, tranquil. Meeting the eye is a contemporary space composed of rough and refined textures, raw concrete surfaces juxtaposed with expanses of clubby wood panelling, geometric shapes juxtaposed with invitingly voluptuous furnishings. Around you there are artworks by such renowned names as Hong Kong ink painter Nancy Chu Woo, Japan’s Yayoi Kusama, and British visual artist Julian Opie.
This is a space that wants you to relax, get comfortable, and discover its charms at your own pace. But then it reveals its biggest surprise; the most impressive feature isn’t one you can see or touch. The whole point of this masterful Conran and Partners interior is what you hear; the award-winning acoustics of KEF audio products.
KEF is very much a brand from the topmost rungs of the audio equipment market ladder. Founded in the UK in 1961, it has continuously emphasised quality engineering and an openness to new ideas in the pursuit of ever-better performance. Among the brand’s first innovations was the use of synthetic materials for speaker diaphragms and driver surrounds. They were also the first in the industry to use computers to test and design loudspeakers.
Visitors to the showroom can get an immersive taste of why KEF continues to be regarded as a world leader today. Each discrete area of the space is optimised to complement a different part of the product range. In the Collector’s Lounge, for example, visitors relax in comfortable seating while KEF components present ‘Dark Waves’, a 3D digital sensory experience created by teamLab.
Elsewhere, the entire KEF line of loudspeakers, headphones and accessories is on display, ready to be tested and experienced in the most ideal possible conditions. The brand even offers a range of ‘architectural’ equipment designed to be integrated into the home.
What the KEF Music Gallery offers is a different world than the one outside its walls; and the irresistible allure of recreating that acoustically pure and powerful world inside your own.