1/F Kwai Bo Industrial Building
40 Wong Chuk Hang Road
Wong Chuk Hang, Hong Kong
Tel: +852 2616 9778
We all prize originality when it comes to our living environment. Each home should be a functional and aesthetic reflection of personal taste, needs and expectations – a world of individuality in every detail. Simply finding all the elements needed to create it can be strenuous and time consuming to the extreme.
However, shortcuts do exist for ‘in-the-know’ designers and discerning homeowners. In Hong Kong, one of the most exceptional is Brand Equity, a ‘one-stop-shop’ that offers both a product range of vast breadth and diversity and a rare in-depth quality.
It’s all housed in a 7,000 sq-ft space designed to make holistic interior design visions into reality; finding one perfect item starts a train of thought that leads to another and another, until the picture is complete. Visitors can begin with contemporary kitchens by Cesar and lighting by Foscarini, proceed to stylish but keenly priced furniture by Saba, textiles and beds by Ivano Redaelli, and find their finishing touches among doors and wardrobes by Albed. Another current showroom highlight is furniture from Moroso, whose collection includes a number of new project-focused designs first seen at Milan Design Week 2018.
Importantly, the entire breadth of the Brand Equity’s product range is available here and now to see, feel and experience, rather than to merely regard from a catalogue. Fabric, pattern and colour choices can be evaluated on the spot, and integrated on the spot to complement other items.
For a truly individual touch, Brand Equity also offers one-of-a-kind vintage items from Casa Capriz – ideal for completing traditional home settings, or for injecting some idiosyncratic style into a contemporary space.
As well as being spoiled for choice, patrons of this unique showroom enjoy real ease of accessibility thanks to its Wong Chuk Hang location on Hong Kong Island’s south side. It’s even reachable by MTR, just two stops from Admiralty station.
Convenience, a quality product range that encompasses every room in the home, and the product diversity to ensure that every combination is unique; at Brand Equity the sourcing is already done. If you are in the know, sometimes you really can have it all.